Meet the Team

Andrew Sinclair-Day – Founder/Head of Dreams

I love working with businesses and individuals to help them achieve both their business and personal goals. Most of my time is spent working with business owners helping them shape their future and provide them with guidance and support along the way. I firmly believe no dream is too big or unobtainable.

Outside of work, I love travelling, eating out and socialising with friends. I love to read and learn new things which I can then share with my clients.


Samantha Sinclair-Day – Head of Awesomeness

I am passionate about Xero and Receipt Bank and love helping our clients understand them and to get the most from them. I love it when clients tell me it’s the best change they have made and that they couldn’t have done it without us. I aim to ensure our clients have an awesome experience with us.

Outside of work, I love travelling, spending time with friends and family and relaxing in the garden with a chilled glass of white wine. I am an active member of the Rotary Club of Worcester and served my year as President in 2016-17.


Noriko Fogden - The Ledger Lover

I look after the preparation of year end accounts and try desperately to balance books on a daily basis to keep myself happy and cheerful. I have a keen eye for detail and a true passion for all that accountancy has to offer. I like to help our clients understand their financial records.

Most of my spare time is spent with my family and looking after my daughter. I am a keen traveller, love listening to music and going swimming whenever I get the opportunity.


Stefan Shell - Xero Hero

My work place is the Xero matrix, where I battle bank statements, bills and invoices alike, to bring order from chaos..

I like to spend my downtime at home with my family where I regularly enjoy a good book, a few hours gaming, or listening to some great music, but I am at my happiest with a guitar in my hands.